Back in December I teamed up with the creative team at Fahlgren Mortine to shoot an anti-smoking campaign for the American Lung Association. Bill Fioritto, one of the creative director at Fahlgren, came up with the concept of a group of students (aka student body) all posing together to create the shape of lungs, to accompany the tagline: keeping student bodies healthy. Since we were in the middle of a pandemic I suggested that we shoot 8 different models in a range of poses and outfits that could be composited together later on. I thought that it’d be advantageous to book dancers as half of the roles since they could offer much more dynamic poses, giving us more options when it came to compositing the final image. Thanks to all the models for doing an amazing job, as well as to Ryan Wyss, the composite artist. Finally, thank you to Bill and the rest of the team at Fahlgren Mortine. This was a really cool project to work on.
Read MoreBack to Life: Opioid Recovery Campaign for the West Virginia Department of Health and Human Resources
Back in June I drove down to West Virginia with my assistant Seth to shoot portraits of two different subjects who have recovered from opiod addiction for the state Department of Health and Human Resources. I was working alongside a video crew (who was shooting a tv-spot) and under the direction of the agency Fahlgren Mortine to create multiple exposures showing the subject’s new life without chemical dependency as part of the Back to Life campaign.
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